Tips for running your business from home during the coronavirus restrictions
The strict coronavirus restrictions are forcing many business owners in Australia to work online from home. Here’s our top 3 tips for how to run your business from home during this unprecedented time.
Tip 1 – Let your customers know!
Many people are just assuming that all non-essential businesses are closed at the moment. But if you’re still running your business online from home, make sure that you let your customers know. That includes both existing and potential new customers.
You can do this via social media marketing on popular platforms like Facebook and Instagram, as well as via Google Ads. And one of the best things about these forms of digital marketing is that you can access detailed analytics to let you know how effective your efforts are.
Tip 2 – Get creative
There’s an old saying that “necessity is the mother of invention”. If you can, find new ways for customers to access your products or services. For example, many gyms and personal trainers are now running virtual sessions for their clients to access classes while their facilities are closed.
If you think outside the box like that, you might open up a whole new revenue stream that you can continue to have long after the current restrictions are lifted.
Tip 3 – Set guidelines and communicate with your staff
If you have staff working for your small business, make sure you put some working from home guidelines in place to help them. You should also regularly communicate with them so that everyone knows what’s happening. These days, it’s easy to set up virtual video meetings using technology like Skype and Zoom so that everyone doesn’t feel as isolated.
How we can help
At Scorpion Bookkeeping, we can help you with any bookkeeping support services that you may need, no matter what type of business you have. We currently have clients in a diverse range of industries in South Australia, Victoria and New South Wales.
Ensuring that your bookkeeping is accurate and up to date can help your business to demonstrate your eligibility for any government support measures on offer for affected businesses during the coronavirus crisis. It’s important to get all the help you can get during this tough time and to make smart business decisions.
Contact us today to find out how we can help your business!