5 tips for your online sales checkout process
If you’re selling your goods or services online, it’s vital to ensure that your customer checkout experience is as smooth as possible. Here are 5 tips to help you do it.
Tip 1 – Make it quick and easy
Customers don’t want to fill out long, complicated forms online. Don’t collect any more information than you need to. The key information that you need is a customer’s name, payment details, key contact details (email address and mobile phone number) and address for delivery.
Tip 2 – Give customers the option to store their details
This serves two purposes:
1) it makes the checkout process for future sales faster.
2) it enables you to add the customer to your database for future promotions.
Tip 3 – Make sure your checkout screen is smartphone friendly
More and more people are shopping online with their phones. That means it’s crucial for your checkout screen to display properly on a phone.
Tip 4 – Make sure you offer a variety of payment methods
Give your customers a variety of popular payment options like bank account transfer, Visa card, Afterpay, Apple Pay and Google Pay.
Tip 5 – Make sure your site is secure
You need to have a secure site for your e-commerce transactions. The transactions should be encrypted to prevent sensitive customer information from being stolen by hackers. Make sure your website has an SSL security certificate that enables this to happen.
Our team at Scorpion Bookkeeping can provide your business with cost-effective bookkeeping support services. We service a diverse range of clients in South Australia, Victoria and New South Wales.
We can also help you to set up Xero bookkeeping software cloud-based to help you manage your business finances and ensure your compliance with any ATO reporting requirements. We are a Xero-certified partner.
Contact us today for a free, no-obligation consultation.