4 tips for opening an online store

It seems like everyone is selling online these days. It’s easy to see why. The latest statistics show that over 7 million Australians shopped online between January and April this year.

If you’re thinking of opening an online store, here are some tips to help you do it successfully.

Tip 1: Use a good online shopping platform

Popular online shopping platforms include Shopify and Wix. Whatever platform you decide to use, make sure it’s simple for you and your customers to use. It should allow you to display and sell your products easily via e-commerce.

2: Decide your delivery locations

Online stores require you to deliver to your customers. You need to factor delivery costs into your product pricing. It will cost more and take longer to deliver to some locations than others. Work out the best method to get your product to your customers, taking factors like delivery cost and speed into account.

3: Market your online store

Once you’ve set up your online store, the next step is to market it effectively so you can sell your products. There are many digital marketing techniques you can use, such as:

• social media marketing via popular sites like Facebook and Instagram

• Google AdWords, where you pay for your online store to be featured in online search engine queries.

• Search engine optimisation (SEO), which helps your site to appear higher up on search engine results.

How we can help

Our team at Scorpion Bookkeeping can help you to implement cloud-based Xero bookkeeping software to manage your online sales revenue and inventory. We are a Xero-certified partner.

We can also provide your business with cost-effective bookkeeping support services. We service a diverse range of clients in South Australia, Victoria and New South Wales.

Contact us today for a free, no-obligation consultation to find out how we can help your business!